It’s hard to come home at the end of a normal 8 hour work day only to have to sit back down at your computer and start plugging away at more design work, or more development work like I do every day.

There’s a few things I’ve done in the past that always seem to help me find the motivation, and/or inspiration to get back to work. Most of the things I do are somewhat non-conventional in terms of what some “finding inspiration” articles tell you such as, “Go see a museum!”, or “go walk around the park!” Those suggestions never seemed to help me, and it always felt like I was wasting precious time. Here’s a few tried and tested ways that have helped me stay focused, motivated, and inspired to do more work after an already long work day:

FFFFound (or FFFound with WordPress)

If you’re going to surf the web, try to limit your surfing to places like FFFFound, or start your own personal bookmarking service with WordPress like I did. It doesn’t take long to go through literally hundreds of all sorts of different pieces of illustration, photography, and graphic design pieces that you surely can find some sort of idea, or at the very least some really weird shit that might spark an idea.

A Collection of Good Quotes

I made a post of my most favorite inspirational quotes that I refer to quite often while I’m in the middle of designing t-shirts. It helps ground you and at times can give you a new theme for a design idea. Clipping them with Evernote, or just pasting them into your Facebook profile is what I like to do.

Graphic Novels

Believe it or not I have found graphic novels to be a great source of inspiration for my design work, as well as some of my writings here on the blog and on twitter. Some of my favorites:

• V for Vendetta
• The Killing Joke
• The Watchmen

The illustrations are fantastic, and sometimes the symbolism, themes, and characters are the most interesting part of the novel more so than even the artwork.

Watch Academy Award Speeches

Besides Memorial Day when Saving Private Ryan is on TV unedited, the only other time I tear up in front of the TV is when I watch the Academy Awards. Maybe it’s because I was a film student and ultimately wanted to be a big time Hollywood Director, or maybe it’s because you actually get to see people achieving their ultimate childhood dreams right in front of your eyes. Besides Intervention, you’ll never see a more honest dose of, “reality television.”

www.youtube.com/watch?v=P552i5xx8ww

Put a shitty Action Movie On in the Background

This may sound counter intuitive to helping get yourself motivated, or inspired, but I’ve found that when I put on old action movies that I’ve seen plenty of times, like Underworld, Doomsday, or Death Race, that it’s actually easy for me to ignore them, and focus on what I’m working on. Plus there’s no temptation to actually sit there and watch what ever may be on. Trying to watch something like Heroes or Terminator: Sarah Connor Chronicles always has me whipping my head around to see what’s going to happen next. Not so good if you are supposed to be working.

This is going to sound weird… but try trance music

You don’t have to listen to any specific kind of trance music, and I’m an expert on the subject by any means… For some reason, though, I am able to blast through design work and programming. Much like the shitty action movie, it focuses your mind on the task at hand, and doesn’t allow you to become distracted by what you’re listening to.

I can’t think of any time I was ever compelled to sing along to trance music like I do when my iTunes shuffles to “Fat Bottom Girls,” by Queen, or “Beat It,” by Michael Jackson. Best part about trance music is that you can find it for free in the Radio section of iTunes. Some of my personal favorite free, streaming stations are Vocal Trance, and House music from DI.fm.

Honorable Mentions: Turn off AIM, Turn off Twitter, drink Red Bull.

Have any of your own little ways to get motivated? How about posting them in the comments!

You’ve identified your niche, registered your business, designed your shirts, and launched your online t-shirt store. Now what? If you’re like we were, you need some sales, you weren’t blessed with $20,000 of marketing money to buy pay per click ads from Google. These few tips should help save you a few headaches as well as give you a few ideas on how to market your product for free.

Don’t give away your shirts for free

Don’t give your shirts away for free to people unless you are guaranteed at least a write up in a blog or a link back to your site or some sort of return on investment. I can’t count the number of times we’ve sent free shirts to websites and companies who said they were doing t-shirt roundups and then never posted anything of the sort after we sent them free product.

If you have limited inventory like we do–reserve your inventory for sales. This may sound like we are slightly bitter, and that’s because we are. I designed most of the shirts on our site and I even pay for them. When you’re just getting started, you can only afford so many shirts. This means every sale counts. Unless you are going to get some sort of ROI on your give away, there’s no reason to do this. GoMedia has a great article about doing design work for the apparel industry that touches upon a similar subject.

GoMediaZine

I know I’ve mentioned them before on this site and in this post, but Go Media is a great resource for tutorials and design insight. If there’s one thing you can take away from this post it’s to subscribe to Go Media’s RSS  feed. They’re the best at what they do. One article that I know can help for you people starting up an on demand t-shirt store is the tutorial that shows you how to make realistic t-shirt mockups.

Here at Assault, we were lucky enough to know a few photographers who would take awesome photos for our site, but if you don’t happen to know any photographers and don’t want your photos to look amateurish this is a great tutorial to get your design renderings onto realistic t-shirts.

Put yourself out there – Network in your industry and local area

Don’t be shy. Send emails to local magazines and websites that are similar to yours. What’s the worst thing that could happen? They don’t respond or they say not interested. It’s a numbers game. Not everyone is going to like your stuff. The people of QBN and Digg LOVE to slam our designs and site. It’s not big deal. Most of the time, they give good insight and can be quite humorous. Your friends and family are going to say your stuff is cool, but people who don’t care about you will be blatantly honest behind the protection of anonymity on the internet.

The first thing we did after launching our store was to send friendly emails to t-shirt blogs and design websites with links to our store and our blog and tutorials. The best way to find sites similar to yours in your industry is to do Google searches. We did searches like “t-shirt blogs”, “t-shirt resources” and “apparel design resources” and sent emails to sites that appeared to be open to reviewing our products.

Forget Myspace. It’s fine to have a myspace page to get in contact with bands for instance, but it’s useless for the most part as far as getting sales. Make friends with fellow designers on twitter. Download Twitteriffic or a similar twitter application and join in the conversation. Share links you find and comment on other t-shirt blogs’ posts. Thank everyone who comments on your products. Send personal emails back to your customers who comment on their orders.

Monitor your site traffic for forum post links

When you’re not getting much traffic it’s pretty easy to monitor your traffic and referrals. I recommend  using something like Sitemeter since it gives you real time stats. (We also use Google Analytics) There’s been plenty of times that a user in some obscure forum posts a poll asking which shirt they should buy (with links to one of our shirts as well as other shirts they like)

Create an account and add a comment to the forum post with a discount or a coupon code to help persuade the users to buy your product. When every sale counts, this is a good way to get a sale.

Give coupon codes to sites that review shirts

Some of our top sales referrals are from sites that we gave non-expiring coupon codes to like Shirts On Sale and Hide Your Arms. They show up for many t-shirt related searches and users are often at their site to do exactly what you’d think–get coupons for t-shirts. It’s the best way to get exposure to your shirts directly to customers who are ready to buy stuff.

Why would you spend $1,000 dollars for Google Ad Words when you can get the same target visitors to  your site for free? We’ve ran a few pay per click ad campaigns, and let me tell you that we’ve never even come close to breaking even. On the other hand, some of our top sales referrers are from a coupon code on a t-shirt blog that we didn’t pay a cent for.

Know of any good tips that I missed?

I know there are countless tips and tricks that I haven’t told as of yet (Maybe a part two?) I’m sure there’s also people who disagree with me on Ad Words, and giving away our product for free. If you have anything you’d like to add, or if you have your own site, post it in the comments!