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	<title>Audio Assault &#187; how to</title>
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	<itunes:summary>Crushing Musical Insight perforated with boners and unicorns. Mostly, we talk music and pop culture.</itunes:summary>
	<itunes:author>Oswald Hobbes</itunes:author>
	<itunes:explicit>yes</itunes:explicit>
	<itunes:image href="http://www.assault.it/wp-content/uploads/powerpress/audio-assault-600.jpg" />
	<itunes:owner>
		<itunes:name>Oswald Hobbes</itunes:name>
		<itunes:email>store@assaultinc.com</itunes:email>
	</itunes:owner>
	<managingEditor>store@assaultinc.com (Oswald Hobbes)</managingEditor>
	<itunes:subtitle>Crushing Musical Insight perforated with boners and unicorns</itunes:subtitle>
	<itunes:keywords>music, culture, commentary, humor, funny, indie rock, rock music</itunes:keywords>
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		<title>Audio Assault &#187; how to</title>
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		<title>Google Analytics Tutorial for Bands and Musicians</title>
		<link>http://www.assault.it/2009/11/19/google-analytics-tutorial-for-bands-and-musicians/</link>
		<comments>http://www.assault.it/2009/11/19/google-analytics-tutorial-for-bands-and-musicians/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 13:30:35 +0000</pubDate>
		<dc:creator>tim</dc:creator>
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		<guid isPermaLink="false">http://www.assaultblog.com/?p=3325</guid>
		<description><![CDATA[Tracking Google Analytics and setting up goal funnels is the key to giving your fans what they want, and determining what parts of your online strategy are paying off the most. I'll show you how to set it up, and how to track it. Just like Mantracker.]]></description>
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<p>The one tool you need in your toolbox as a band (which basically makes you a small business owner) is to install and configure Analytics on your website. Do yourself a favor and <a title="Quit MySpace" href="http://www.assault.it/5-reasons-for-bands-to-quit-myspace/">get off of MySpace</a>. At the very least MySpace should just be used as another avenue to reach fans, not your only or primary point of contact. For this particular tutorial, we use <a title="Wordpress" href="http://www.wordpress.com" target="_blank">WordPress</a> as our content management system of choice. I recommend WordPress to anyone who asks me simply because of how easy it is, and how easy it is to integrate <a title="Google Analytics" href="http://www.google.com/analytics" target="_blank">Google Analytics</a>.</p>
<p>If you&#8217;ve already setup Google Analytics you can skip down a ways on the page as I go into the aspects of Google that will mean the most to you. It&#8217;s a good idea to look over the initial setup to make sure you&#8217;ve done everything properly. <strong>The way I setup Google does enable tracking on a few more important items that you don&#8217;t get by just copying and pasting the code Google supplies to you.</strong></p>
<h3>Get WordPress or a something similar CMS</h3>
<p>With WordPress you have two choices to setup your site:</p>
<ol>
<li>Download the software and install it to your web host (Recommended)</li>
<li>Host your website remotely on yourname.wordpress.com (less freedom)</li>
</ol>
<p>Some hosting providers like <a title="Media Temple" href="http://www.mediatemple.com" target="_blank">Media Temple</a> have a one click install for WordPress. This helps things along considerably. If you can&#8217;t afford your own domain name and/or hosting. Signup for an account on WordPress.com. Your name will be YOURNAME.wordpress.com to start, but you won&#8217;t be able to have complete freedom over the look and feel of your site.</p>
<p>If you have no other choice, start with option 2. You can always export your data and import it to your own web hosted .com later.</p>
<h3>Signup for a Google Analytics account using your Google account name</h3>
<p>I&#8217;ve had a Gmail account for awhile now so all I had to do was go to <a title="Google Analytics" href="http://www.google.com/analytics" target="_blank">Google.com/analytics</a> and sign up for an analytics account.</p>
<h3>Setup your profile</h3>
<p>Setting up your profile is as simple as putting in your website address for each website you have. If you want to setup e-commerce tracking for your online store you have to enable this option later. For now, just enter in the basic information for your site.</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/Google-Analytics-Setup-Profile.png"><img class="aligncenter size-full wp-image-4203" title="Google Analytics Setup Profile" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Analytics-Setup-Profile.png" alt="Google Analytics Setup Profile" width="441" height="250" /></a></p>
<p>Our site already has a profile so the additional site we just setup appears below that domain name. (assault.it.com) You&#8217;ll also notice that the status icon is a little alert. That&#8217;s because we need to actually setup the embed code on the site.</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-setup.png"><img class="aligncenter size-full wp-image-4188" title="Google Analytics Setup" src="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-setup.png" alt="Google Analytics Setup" width="557" height="110" /></a></p>
<p>Click on the edit link on the right, and then click on the Check Status link over to the right</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-status.png"><img class="aligncenter size-full wp-image-4187" title="Google Analytics Status" src="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-status.png" alt="Google Analytics Status" width="539" height="80" /></a></p>
<p>Now you&#8217;ll see what we need to get our hands on which is the Google Tracking code. (On the right) You can just copy and paste this into your site if you&#8217;re not using WordPress, but it&#8217;s better to integrate it with the <a title="Google Analytics Plugin for WordPress" href="http://wordpress.org/extend/plugins/google-analytics-for-wordpress/" target="_blank">Google Analytics for WordPress plugin</a> so you can enable additional features not offered with just copying and pasting the code.</p>
<p><strong>If you just copy/paste the code into your site you won&#8217;t get any of the additional benefits setup like goal funnels so don&#8217;t do that. </strong></p>
<p><strong>Leave this window open for now</strong>, and I&#8217;ll explain how to implement this code with the Google Analytics for WordPress plugin in the next step.</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-tracking-code.png"><img class="aligncenter size-full wp-image-4186" title="Google Analytics Tracking Code" src="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-tracking-code.png" alt="Google Analytics Tracking Code" width="520" height="244" /></a></p>
<h3>Download/Install/Activate The Google Analytics Plugin for WordPress to your blog</h3>
<p>You&#8217;re better off using the <a title="Google Analytics Plugin for WordPress" href="http://wordpress.org/extend/plugins/google-analytics-for-wordpress/" target="_blank">Google Analytics for WordPress plugin</a> for a 3 reasons:</p>
<ol>
<li>The plugin will track outbound clicks to see where people are leaving your site and what links they are clicking on when they do leave your site.</li>
<li>The plugin will automatically put the proper code on all aspects of your site, and when an upgrade is available it&#8217;s as easy as clicking upgrade.</li>
<li>Your downloads will automatically be tagged as /downloads/wp-content/uploads/your-file-name.zip so you can get an idea of how many downloads you are getting.</li>
</ol>
<p>To download the <a title="Google Analytics Plugin for WordPress" href="http://wordpress.org/extend/plugins/google-analytics-for-wordpress/" target="_blank">Google Analytics for WordPress plugin</a> you can either add it through the administration interface by going into your WordPress Admin area: http://www.whateveryourdomainis.com/wp-admin and then click on the arrow next to the Plugins link and click &#8220;Add New&#8221;.</p>
<p>Then, do a search for &#8220;Google Analytics for WordPress&#8221; and it should be the first result. Install and move on to the next step or install it manually via the <a title="Install Google Analytics for WordPress" href="http://wordpress.org/extend/plugins/google-analytics-for-wordpress/installation/" target="_blank">directions for installation on the plugins&#8217; WordPress page</a> which I have pasted below:</p>
<p><a href="http://www.assault.it/wp-content/uploads/2009/11/install-google-analytics-for-wordpress.png"><img class="aligncenter size-full wp-image-4182" title="Install Google Analytics for WordPress" src="http://www.assault.it/wp-content/uploads/2009/11/install-google-analytics-for-wordpress.png" alt="Install Google Analytics for WordPress" width="556" height="323" /></a></p>
<h3>Input your Google tracking code</h3>
<p>Remember the code we left open in another window from before? This is where we need that code again.  You just need the id off of your tracking code which I&#8217;ve highlighted below, not the entire copy/paste code that Google gives you.</p>
<p><a href="../wp-content/uploads/2009/11/google-analytics-tracking-code1.png"></a><a href="http://www.assault.it/wp-content/uploads/2009/11/google-tracker-code.png"><img class="aligncenter size-full wp-image-4181" title="Google Tracker Code" src="http://www.assault.it/wp-content/uploads/2009/11/google-tracker-code.png" alt="Google Tracker Code" width="421" height="352" /></a></p>
<p>Copy that part of the code and paste it into the configuration text box like I have below.</p>
<p><a href="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-wordpress-configuration-1.png"><img class="aligncenter size-full wp-image-4185" title="Google Analytics for WordPress Plugin Configuration 1" src="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-wordpress-configuration-1.png" alt="Google Analytics for WordPress Plugin Configuration 1" width="577" height="310" /></a></p>
<p>Set up your settings similar to how I have to ensure you&#8217;re tracking downloads as well as outbound clicks from your site.</p>
<p><a href="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-wordpress-configuration-2.png"><img class="aligncenter size-full wp-image-4183" title="Google Analytics for WordPress Plugin Configuration 2" src="http://www.assault.it/wp-content/uploads/2009/11/google-analytics-wordpress-configuration-2.png" alt="Google Analytics for WordPress Plugin Configuration 2" width="575" height="630" /></a></p>
<h3>Collect the data!</h3>
<p>Gather several weeks worth of data before you really go in and analyze where people are coming from and what parts of your site are most popular.</p>
<h3>What&#8217;s important?</h3>
<p>Depending on how you are using your site there are a variety of things that could be of importance to you. (Besides just actual traffic of course)</p>
<p>If you&#8217;re using your website as a place where you can push your music to the fans with downloads then that&#8217;s going to be one of your most important areas to pay attention to. <strong>To view your download statistics go to the content report, and then &#8220;Top Content&#8221; section.</strong></p>
<p><img class="aligncenter size-full wp-image-4197" title="Google Top Content" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Top-Content.png" alt="Google Top Content" width="238" height="325" /></p>
<p>Then filter your content by downloads by typing &#8220;/downloads&#8221; into the text box as I have below:</p>
<p><img class="aligncenter size-full wp-image-4198" title="Google Downloads Tracking" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Downloads-Tracking.png" alt="Google Downloads Tracking" width="574" height="611" /></p>
<p>Another thing to pay attention to is your  traffic sources. How are users finding you? Google searches? Reverbnation? MySpace? Twitter? Blog posts?</p>
<p><img class="aligncenter size-full wp-image-4199" title="Google Traffic Sources" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Traffic-Sources.png" alt="Google Traffic Sources" width="235" height="250" /></p>
<h3>Want to increase/decrease the date range?</h3>
<p>Been a few months since you installed the plugin code? How about increasing the date range from the past month to the past few months? Or past few days? Do that on the dashboard where you see the calendar:</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/Google-stats-range.png"><img class="aligncenter size-full wp-image-4210" title="Google stats range" src="http://www.assault.it/wp-content/uploads/2009/11/Google-stats-range.png" alt="Google stats range" width="526" height="209" /></a></p>
<h3>Setup Goals (AKA Super Fucking important)</h3>
<p>After you&#8217;ve ensured your data is being collected you&#8217;re going to want to setup goals.</p>
<p><img class="aligncenter size-full wp-image-4180" title="Google Goals" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Goals.png" alt="Google Goals" width="554" height="354" /></p>
<p style="text-align: center;"><a href="../wp-content/uploads/2009/11/Add-Google-Goals.png"><img title="Add Google Goals" src="../wp-content/uploads/2009/11/Add-Google-Goals.png" alt="Add Google Goals" width="478" height="148" /></a></p>
<p style="text-align: left;">Goals allow you to setup a flow on the site for how they find you up until they actually do something. (For istance,  download a file off of a specific page)</p>
<p style="text-align: left;">There are 3 types of goals you can setup, <strong>the most important to us being the URL destination which allows us to set a user path for a visitor coming to our site</strong>. Name the goal and select URL destination and you&#8217;ll see the rest of the Goal Details options that I have in the screen capture below:</p>
<p style="text-align: left;"><a href="../wp-content/uploads/2009/11/Google-Goal-Settings.png"><img class="aligncenter" title="Google Goal Settings" src="../wp-content/uploads/2009/11/Google-Goal-Settings.png" alt="Google Goal Settings" width="496" height="386" /></a>&#8220;Goal URL&#8221; is the second have the the name of the page the user should end up on, and goal value is something to set up if you&#8217;re setting a monetary value for something like a digital download. For instance, if you have a file uploaded to your site as I have above, your goal URL would be downloads/wp-content/uploads/name-of-the-file-you-uploaded.zip</p>
<p style="text-align: left;"><strong>Note: You can take this link from the information in your Top Content section like I showed you how to do above.</strong></p>
<p style="text-align: left;">If you want to track users from say, your homepage to your downloads page you can enter in the separate steps a user would take to get from your homepage to your actual file download.</p>
<p style="text-align: left;">If I had 4 pages I could enter them all in each field and name each step to determine how many users are able to make it through the entire goal funnel.</p>
<p style="text-align: center;"><a href="http://www.assault.it/wp-content/uploads/2009/11/Google-Goal-Funnel.png"><img class="aligncenter size-full wp-image-4177" title="Google Goal Funnel" src="http://www.assault.it/wp-content/uploads/2009/11/Google-Goal-Funnel.png" alt="Google Goal Funnel" width="503" height="253" /></a></p>
<p>At <a title="Assault's Online Clothing Store" href="http://www.assaultshirts.com" target="_blank">Assault&#8217;s online clothing store</a>, we use goals to track our user&#8217;s sticking points in our shopping cart check out process. If we find there are a lot of users abandoning their carts after they get to a specific step in the checkout process, we know there must be some sort of usability issue.</p>
<p>One of the coolest aspects of the goals and e-commerce tracking is that you can determine where your actual converted sales/downloads are coming from most. (Meaning the websites that send you the most downloads and money!)</p>
<p><strong>Google analytics goals are critical when determining what social networks to push your music to the hardest</strong>, which blogs to keep pimping your free gear to cause their audience buys digital music, which twitter users are giving you shoutouts, etc. etc.</p>
<h3>I say again, setting up Goals and Goal Funnels will give you visual proof of where you are having success with getting your music downloaded. I can&#8217;t stress this point enough!</h3>
<p>If you find most of your users aren&#8217;t getting to your music downloads, then you need to <strong>give them a clearer call to action</strong> on all your pages.</p>
<p>If you&#8217;re users are bouncing after :20 seconds and only visiting one page, then <strong>they&#8217;re not finding what they came to your site for</strong>.</p>
<p>There are HUNDREDS of things you can learn from all the data Google gives you. Are your fans primarily hitting the page on the site with your pictures? Are they coming to the free download of a song you offered them that got plugged by a blog? Are they looking at your bio because you have a hot chick lead singer and they want to see if she&#8217;s single? (<a title="Assault Shirts Online T-Shirt Store" href="http://www.assaultshirts.com" target="_blank">Assault</a>&#8216;s top viewed page on our store is for our <a title="Zombie T-Shirt" href="http://www.assaultshirts.com/zombie-t-shirt" target="_blank">zombie t-shirt</a>. Go figure.)</p>
<p><strong>Analytics is the key to your online strategy. </strong>It tells you what you&#8217;re doing right, and what you&#8217;re doing wrong. <strong>It&#8217;ll also tell you what your fans want more of</strong>, and if you&#8217;re getting them to the right place in the fewest amount of clicks.</p>
<p>Want more info? Did you get stuck at a certain point? Want some one on one advice? <a title="Assault Twitter" href="http://www.twitter.com/assault" target="_blank">Send me a message on Twitter</a> or post in the comments. I reply to just about <strong>everything</strong> that comes my way.
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		<title>Trendy lightburst motion trail Photoshop tutorial</title>
		<link>http://www.assault.it/2008/08/19/trendy-lightburst-motion-trail-photoshop-tutorial/</link>
		<comments>http://www.assault.it/2008/08/19/trendy-lightburst-motion-trail-photoshop-tutorial/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 23:29:13 +0000</pubDate>
		<dc:creator>tim</dc:creator>
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		<guid isPermaLink="false">http://assaultblog.com/?p=265</guid>
		<description><![CDATA[<span>A co-worker of mine recently found a great article in Wired that had some really beautiful looking "lasers", as he called them with some light bursts and motion trails around them. After a few minutes of experimentation this is what I came up with...</span>]]></description>
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<p><img class="aligncenter size-full wp-image-266" title="Light burst and motion trail trendy photoshop tutorial" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_lightburst_final.jpg" alt="" width="500" height="346" />A co-worker of mine recently found a great <a title="Lazer Lightburst Wired Article" href="http://www.hellomuller.com/work/2008/wired.html" target="_blank">article in Wired that had some really beautiful looking &#8220;lasers&#8221;</a>, as he called them with some light bursts and motion trails around them. He wanted some insight as to how one could emlways wanted to write a cool trendy tutorial so I&#8217;ve decided to unwrap the trendy light trails with a handy Photoshop tutorial.</p>
<p><a href="http://www.assault.it/wp-content/uploads/2008/08/assault_lightburst_tutorial.zip">Download Source PSD</a><br />
<a href="http://www.assault.it/wp-content/uploads/2008/08/assault_trendy_tutorial1.abr">Download Custom Brushes used in this tutorial</a></p>
<p><span id="more-265"></span></p>
<h3>Begin &#8211; Choose a source focal point</h3>
<p>To start out you need some sort of focal point so I figured a picture of one of our <a title="Assault Shirts Model" href="http://www.assaultshirts.com/assault-shirts-official-tee.html" target="_blank">t-shirt models, Kendra</a>, would do just fine. After extracting her from the background using various techniques (<strong>pen tool, magnetic lasso, and masks</strong>) we&#8217;re left with a blank canvas and a girl. <strong>If you can, preserve your layer masks.</strong></p>
<p style="text-align: center;"><img class="size-full wp-image-267 aligncenter" title="trendy_photoshop_1" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_1.jpg" alt="" width="500" height="277" /></p>
<h3 style="text-align: left;">Drawing Lasers and Motion Trails (option 1)</h3>
<p style="text-align: left;">There are plenty of ways to make the little lasers, and I&#8217;ll be the first one to tell you that there really isn&#8217;t any right or wrong way&#8211;so for demonstration purposes I will show you the two ways I made my lasers in the above image. The first way of which is by using the <strong>pen tool</strong> and making a wavy line like I have done below:</p>
<p style="text-align: left;"><a href="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_2.jpg"><img class="aligncenter size-full wp-image-268" title="trendy_photoshop_2" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_2.jpg" alt="" width="500" height="278" /></a></p>
<p style="text-align: left;">After you&#8217;ve drawn your path you need to <strong>select the brush tool</strong> by hitting the <strong>&#8220;b&#8221; key</strong> or by selecting it from the toolbar on the left. <strong>Right click on your canvas to bring up your brushes window</strong> and <strong>select a brush with a very soft edge</strong> that (depending on the size of your image) is about 7 pixels wide.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-269" title="trendy_photoshop_3" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_3.jpg" alt="" width="500" height="278" /></p>
<p style="text-align: left;">After you&#8217;ve done this, <strong>select the pen tool again</strong> by hitting the <strong>&#8220;p&#8221; key</strong> or by clicking on the pen tool button to the left. <strong>Create a new layer (Layer&gt;New&gt;Layer)</strong> and then <strong>right click on that path and goto the &#8220;stroke path&#8221; option</strong>.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-270" title="trendy_photoshop_4" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_4.jpg" alt="" width="473" height="326" /></p>
<p style="text-align: left;">A window will popup. Check the <strong>&#8220;simulate pressure&#8221;</strong> option and <strong>make sure your brush tool is selected</strong>. Then click ok.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-271" title="trendy_photoshop_5" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_5.jpg" alt="" width="500" height="278" /></p>
<p style="text-align: left;">You will notice that you have a brush stroke going across where your path is and it should go from thick to thin at certain points in your curve with simulated pressure.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-274" title="trendy_photoshop_7" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_7.jpg" alt="" width="500" height="277" /></p>
<p style="text-align: left;">Now to get the glow effect on the brush you need to apply a layer glow. (<strong>Layer&gt;Style&gt;Outer Glow</strong>) Here are approximately the settings that I used with the <strong>color #006cff</strong>:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-272" title="trendy_photoshop_6" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_6.jpg" alt="" width="500" height="380" /></p>
<p style="text-align: left;">You may notice your glow may not have the intensity that you want. The best way to remedy this is to <strong>duplicate your layer</strong> by selecting it in the layer box and <strong>hitting apple+j or cntrl j</strong> and then <strong>merge those two layers together by  hitting apple+e or cntrl+e</strong>. Here&#8217;s what mine looks like currently</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-273" title="trendy_photoshop_8" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_8.jpg" alt="" width="500" height="277" /></p>
<p style="text-align: left;">After making one of the lasers this way you may want to repeat the process with another path, or you may want to just move your other path down and transform it. <strong>Save the paths you create</strong> as we&#8217;ll be using them later in the tutorial <strong>by going to your paths layer, and dragging your &#8220;work path&#8221; to the new path icon</strong> which should give you something similar to this in your path window:</p>
<p style="text-align: left;"><a href="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_10.jpg"><img class="aligncenter size-full wp-image-276" title="trendy_photoshop_10" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_10.jpg" alt="" width="212" height="173" /></a></p>
<h3 style="text-align: left;">Creating Motion Trails and Lasers (option 2)</h3>
<p style="text-align: left;">Now one way to make very smooth consistent &#8220;lasers&#8221; is to use the above method. The other way, which may be a bit more quick and dirty but looks just as good is to brush the lasers on by hand.  To do this, <strong>create a new layer</strong> and <strong>select a brush similar</strong> to the one you just had, except size this one down a few pixels by either <strong>opening the brush window (F5)  or by hitting the &#8220;[&#8221; key</strong> which will scale down the brush size one pixel at a time. Then, by hand, draw several &#8220;lasers&#8221; from right to left across the canvas as I have here:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-275" title="trendy_photoshop_9" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_9.jpg" alt="" width="500" height="277" /></p>
<p style="text-align: left;">Somewhere between creating the live demo of this tutorial and writing the actual tutorial I did manage to forget a few screen captures so forgive me if there is some slight inconsistencies in my lasers. (I re-drew mine for this demo, but the actual lasers in the image were slightly different&#8211;but they were created in the same fashion) Now that you have several white lines you <strong>need to apply the blue glow effect</strong> to them. To do this, <strong>copy your layer style from your previous outer glow layer style and paste it onto your new layer</strong>. (<strong>Right click on layer with style and goto copy layer style, then right click on the layer you want to apply the style to and click paste layer style</strong>)</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-277" title="copy_paste_layer_style" src="http://www.assault.it/wp-content/uploads/2008/08/copy_paste_layer_style.jpg" alt="" width="405" height="427" /></p>
<p style="text-align: left;">You can also <strong>recreate the layer style from scratch by going to layer&gt;style&gt;outer glow</strong>. and enter in the same settings that we did above. After you&#8217;ve done that your image should look something like this:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-278" title="trendy_photoshop_11" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_11.jpg" alt="" width="500" height="278" /></p>
<h3 style="text-align: left;">A few things to note about my image:</h3>
<ul>
<li>My previous lasers have their <strong>layer modes set to things like color burn</strong>, and <strong>overlay</strong> to give some variation in the colors as you can see here.</li>
<li>I&#8217;ve moved Kendra into the foreground in front of the lasers because&#8230; well because she&#8217;s the focal point!</li>
<li>After getting my second laser technique down I decided to <strong>duplicate that layer</strong> and <strong>motion blur the layer</strong> to give it a bit different of a look from the first layer of lasers.</li>
</ul>
<h3>Add Light Bursts and thick Motion Blurs</h3>
<p>It&#8217;s at this point that it might be a good idea to reference our original source inspiration to get an idea of what else they were doing with their design. I notice with some of these images that they use a bit of a blur with some of their lasers, as well as lasers of a different thickness.</p>
<p><img class="aligncenter size-full wp-image-279" title="trendy_photoshop_12" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_12.jpg" alt="" width="500" height="278" /></p>
<p>The first thing I do is repeat my first technique for creating lasers, only this time I use a thicker brush and I&#8217;m going to blur the thick laser as well as distort it to give it a smokey feel. I repeat my first technique above by <strong>creating a path and a thicker brush</strong> and <strong>stroking my path</strong>.</p>
<p><img class="aligncenter size-full wp-image-289" title="trendy_photoshop_18" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_18.jpg" alt="" width="353" height="433" /></p>
<p><a href="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_13.jpg"><img class="aligncenter size-full wp-image-280" title="trendy_photoshop_13" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_13.jpg" alt="" width="499" height="285" /></a></p>
<p>Don&#8217;t forget to <strong>re-apply the previous glow layer style to get the right color blue neon</strong> on the outside. The next thing we want to get on this specific laser is some distortion. To get the right kind of distortion on this laser I want to use the <strong>glass filter</strong>, and in order to do that <strong>I need to put my white laser on a black background</strong>. To do that I <strong>create a new layer (Layer&gt;New Layer)</strong> and <strong>fill it with black and place it below my white laser layer</strong>. I then <strong>merge the two layers by hitting apple+E or cntrl+e</strong>. After you have the laser on black you need to <strong>apply the glass filter</strong> with these settings (or something close to it):</p>
<p><img class="aligncenter size-full wp-image-281" title="trendy_photoshop_14" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_14.jpg" alt="" width="262" height="303" /></p>
<p>This should give you a fatty laser beam that looks something like this:</p>
<p><img class="aligncenter size-full wp-image-282" title="trendy_photoshop_15" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_15.jpg" alt="" width="500" height="278" /></p>
<p>Now those of you who are beginners are thinking, &#8220;OH NOES!? Where are my beautiful laser beams and motion trails that I made before?!?&#8221; Don&#8217;t worry they&#8217;re still there. What we need to do now is one of two things. You can either <strong>set this layer mode to &#8220;screen&#8221;</strong> which will act just like a real screen and make all the black invisible&#8230;<strong></strong></p>
<p><img class="aligncenter size-full wp-image-283" title="trendy_photoshop_16" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_16.jpg" alt="" width="122" height="182" /></p>
<p>&#8230;or you can use the <strong>magic eraser tool. (Shift+E or hold the mouse down on the eraser tool till you see the magic eraser.)</strong> I don&#8217;t quite recall why <strong>I used the magic eraser</strong>, but for some reason it seemed to be the quick and dirty way to get this done so we&#8217;ll stick with it.</p>
<p><img class="aligncenter size-full wp-image-284" title="magic_eraser_tool_settings" src="http://www.assault.it/wp-content/uploads/2008/08/magic_eraser_tool_settings.jpg" alt="" width="500" height="72" /></p>
<p>After <strong>selecting the magic eraser tool</strong> and <strong>clicking on the black areas of the image</strong>, I <strong>duplicated my fatty laser beam and set the layer mode of my copy to overlay to give it a more intense glow effect</strong> with a slightly reduced the opacity. Here&#8217;s what my layers currently look like.</p>
<p><img class="aligncenter size-full wp-image-285" title="trendy_photoshop_17" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_17.jpg" alt="" width="211" height="405" /></p>
<h3>Bring out the focal point with large light bursts with brush modes</h3>
<p>After looking back at the reference image, I think our design still needs more of a focal point for our lasers, so we need to add some distorted light bursts. There are plenty of ways to do this whether it be using the lens flare or light effects, but I prefer to use good old <a title="Custom Photoshop Brushes" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/">custom brushes</a> with layer modes. To start out, pick a dull tone of the color you want your light burst to be. I&#8217;ve <strong>chosen a dull blue (#1b294e if you want the hex code) Create a new layer</strong>. Then you need to <strong>set your brush settings to something similar to what I have</strong> here:</p>
<p><img class="aligncenter size-full wp-image-290" title="trendy_photoshop_19" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_19.jpg" alt="" width="492" height="33" /></p>
<p><strong>In order to get that intense bright look it&#8217;s important that you set the brush&#8217;s mode to &#8220;Color Dodge.&#8221;</strong> Then you need to pick a place on your canvas and <strong>click in roughly the same place three times as I have done here</strong>. You&#8217;ll notice that the more you click the more intense your color dodge becomes. I&#8217;ve clicked three times and ended up with a shape that looks something like you see below:</p>
<p><img class="aligncenter size-full wp-image-292" title="trendy_photoshop_20" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_20.jpg" alt="" width="500" height="277" /></p>
<p><img class="aligncenter size-full wp-image-291" title="trendy_photoshop_21" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_21.jpg" alt="" width="500" height="278" /></p>
<p><img class="aligncenter size-full wp-image-294" title="trendy_photoshop_22" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_22.jpg" alt="" width="500" height="279" /></p>
<p><strong>To polish off our light burst</strong> I want to <strong>add some white</strong> in the middle of the burst so that it doesn&#8217;t look like such a tacky gradient. To do this I simply <strong>set my brush mode back to normal</strong> for the layer mode and <strong>set my foreground color to plain white</strong>. After <strong>clicking in the middle of the current light burst you should see a nice gradation to white</strong>. Now we don&#8217;t want this perfect looking sphere shaped light burst showing up&#8211;we want it to be distorted, and for that you can use almost any of the distortion filters that Photoshop has to offer, but <strong>I recommend using a combination of the shear filter and the liquify filter.</strong></p>
<p><img class="aligncenter size-full wp-image-295" title="trendy_photoshop_23" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_23.jpg" alt="" width="500" height="408" /></p>
<p>After getting your <strong>gradient sheared to your liking, I recommend setting it&#8217;s layer mode to &#8220;lighten&#8221;</strong> and <strong>also duplicating the layer once</strong> and <strong>set that layer mode to &#8220;color burn&#8221; to give it a more intense look</strong>. (refer to PSD to see my final settings for this) I ended up duplicating my layer three times, and <strong>to make each layer unique I ran another filter, the liquify filter with these settings</strong> and adjusted my layer modes to give it the desired look.</p>
<p><img class="aligncenter size-full wp-image-297" title="trendy_photoshop_24" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_24.jpg" alt="" width="500" height="265" /></p>
<p><img class="aligncenter size-full wp-image-298" title="trendy_photoshop_25" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_25.jpg" alt="" width="281" height="688" /></p>
<p>At this point in the tutorial I&#8217;m not going to go into exact detail of each and every step because I&#8217;d be typing all day&#8211;the more you experiment with layer modes, masks, and layer modes the better the image usually turns out. I use a combination of all of those things to get to my final image as you&#8217;ll see in <a href="http://www.assault.it/wp-content/uploads/2008/08/assault_lightburst_tutorial.zip">my final PSD which you can download here.</a></p>
<p><img class="aligncenter size-full wp-image-296" title="trendy_photoshop_26" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_26.jpg" alt="" width="210" height="207" /></p>
<h3>Add masks to light bursts for texture</h3>
<p>After I get the desired intensity with my large light burst I <strong>merge those 3 layers</strong> and <strong>add a layer mask to hide certain areas of the burst</strong> that I don&#8217;t want. (Plus the source image appears to have a textured look to it) I <strong>select a dirty brush and paint a mask around desired areas of the image</strong> to hide/show more of the light burst. There are plenty of tutorials out there that teach you how to use masks and if you&#8217;re not using them along with <a title="Custom Brushes" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/">custom brushes</a> then I highly recommend you start doing that.</p>
<p><img class="aligncenter size-full wp-image-299" title="trendy_photoshop_27" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_27.jpg" alt="" width="500" height="433" /></p>
<h3>Rinse, Repeat, add color, use different distortion filters</h3>
<p>In order to bring in some more color I&#8217;m going to repeat some of my earlier steps to make more lasers, except this time I&#8217;m going to use a purple color instead of blue, and instead of using the liquid filter, or the shear filter, I&#8217;m going to <strong>use the ocean ripple filter</strong>. First things first, you need to <strong>put your newly created lasers onto a black background</strong> so the distortion will work properly as I have outlined above. Then <strong>select the ocean ripple filter from the distort menu</strong> and <strong>apply something similar to the settings you see here</strong>:</p>
<p style="text-align: center;"><img class="size-full wp-image-300 aligncenter" title="ocean_ripple_settings" src="http://www.assault.it/wp-content/uploads/2008/08/ocean_ripple_settings.jpg" alt="" width="270" height="403" /></p>
<p><img class="aligncenter size-full wp-image-301" title="trendy_photoshop_28" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_28.jpg" alt="" width="500" height="325" /></p>
<p>The edges should be a bit rough looking and to smooth these out we&#8217;re going to s<strong>lightly blur the ripples using the motion blur filter</strong>. Make sure to set the direction of the blur to mostly horizontal so it doesn&#8217;t lose it&#8217;s overall shape.</p>
<p><img class="aligncenter size-full wp-image-303" title="trendy_photoshop_29" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_29.jpg" alt="" width="500" height="305" /></p>
<h3>Experiment with your design!</h3>
<p><img class="alignleft size-full wp-image-304" title="trendy_photoshop_30" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_30.jpg" alt="" width="209" height="532" /><strong>To add some more volume to my composition I duplicate those new laser levels several times and experiment with different methods of transformation and layer modes/opacity.</strong></p>
<p style="text-align: center;"><img class="size-full wp-image-305 aligncenter" title="trendy_photoshop_31" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_31.jpg" alt="" width="391" height="271" /></p>
<p>Ultimately, the design is going to really come together in these phases and you&#8217;re not limited with what you can do. If at this time you wanted to completely change your design&#8217;s colors you could do so and continue on&#8211;or you can re-arrange the layers to get different effects on every layer.</p>
<p><strong>Experiment!</strong> Save versions of your file so you can revert back in case you don&#8217;t like what you see. There&#8217;s been plenty of designs of mine that I worked on for several more hours and then ended up actually using a design that was done much earlier on in the process. (Look at our <a title="Radioactive II T-shirt Design" href="http://www.assaultshirts.com/radioactive-ii-shirt.html" target="_blank">Radioactive II t-shirt design</a>. It ended up being done  alot sooner than I thought it was and I ended up throwing away what I had once thought was the &#8220;final&#8221; version.)</p>
<p>It&#8217;s hard to take your hands off the keyboard/mouse sometimes and actually decide when a design is done. This method of saving versions of your design is a great way to be able to look at your design later on with fresh eyes to see that maybe it  was done a long time ago!</p>
<h3>Clean it up! Accent the Focal Point!</h3>
<p style="text-align: left;">Cleaning up your final composition and adding bits and pieces to the design is what&#8217;s going to give it it&#8217;s focal point, and if you haven&#8217;t been doing so already it can be really good to experiment with some of the same techniques using type. Before I get into adding type to my design, I&#8217;d like to touch upon adding a bit more variation to my color palette.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-306" title="trendy_photoshop_32" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_32.jpg" alt="" width="499" height="286" /></p>
<p style="text-align: left;">One thing I tend to notice about my design as it gets in the later stage is that I may want to add some variation in color to certain layers. The best way I find to do this is to <strong>utilize the clouds filter</strong> which I think is one of the most dynamic filters in Photoshop which is often under utilized by Photoshop n00bs.</p>
<p style="text-align: left;">To a beginner the clouds filter looks like just that, it makes pretty clouds, but once you learn how to use layer modes, masks, and <a title="Custom Photoshop Brushes" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/">custom brushes</a>, the clouds filter can become your best friend for making your designs interesting and more dynamic.  In this particular instance I&#8217;m going to <strong>use the clouds filter to add some more variation in color</strong> to my lasers by <strong>choosing a purple and a blue using the color picker tool</strong> for my <strong>foreground and background colors</strong>. After running the <strong>filter&gt;render&gt;clouds</strong> filter with purple and blue set as my foreground and background colors I decide to set my layer mode to overlay, and I also duplicate the layer and <strong>add a layer mask</strong> to it so that it&#8217;s hidden in various places. After getting the desired look that I&#8217;m happy with, I <strong>merge those two layers together.</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-307" title="trendy_photoshop_34" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_34.jpg" alt="" width="500" height="306" /></p>
<p style="text-align: left;">Now that I have the desired color variation I want, it&#8217;s time to further emphasize the focal point, which in this case is <a title="Kendra the T-Shirt Girl" href="http://www.assaultshirts.com/assault-shirts-official-tee.html">Kendra the t-shirt girl</a>. To <strong>bring more attention to her we&#8217;re going to duplicate her layer</strong> as you can see above and <strong>apply the layer mask to her</strong>. Your lower layer should no longer have the mask thumbnail next to it on your layers palette. This basically means nothing is being masked on your lower layer anymore.</p>
<p style="text-align: left;">You&#8217;re going to <strong>smudge using the smudge tool</strong> and a <a title="Custom Brush" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/">custom brush</a> to give it the textured glow look that you see in the final image. If you&#8217;re not seeing the smudge&#8217;s show up outside of Kendra then you probably haven&#8217;t applied your layer mask and your smudges are getting hidden. <strong>make sure you&#8217;re smudging the bottom layer, so that the original Kendra image is on top</strong>.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-309" title="trendy_photoshop_35" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_35.jpg" alt="" width="425" height="597" /></p>
<p style="text-align: left;">You should see something similar to this:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-310" title="trendy_photoshop_36" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_36.jpg" alt="" width="500" height="284" /></p>
<p style="text-align: left;"><strong>Duplicate that smudged layer one more time and set that layer&#8217;s mode to color dodge:</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-311" title="trendy_photoshop_37" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_37.jpg" alt="" width="214" height="208" /></p>
<p style="text-align: left;"><strong>Copy your layer style you created previously from one of our laser layers and paste that glow layer style onto your top original layer in this instance it&#8217;s called &#8220;Kendra Original&#8221;.</strong></p>
<p style="text-align: center;"><img class="size-full wp-image-312 aligncenter" title="trendy_photoshop_38" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_38.jpg" alt="" width="206" height="135" /></p>
<h3 style="text-align: left;">Add the finishing touches and details</h3>
<p style="text-align: left;">I&#8217;ve been in the habit of adding little orbs to designs in this style so I <strong>create several new layers above</strong> and below my Kendra original image and <strong>use various <a title="Custom Photoshop Brushes" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/" target="_blank">custom brush</a> settings to get some of those little orbs</strong> and light bursts surrounding my image and focal point.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-313" title="trendy_photoshop_39" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_39.jpg" alt="" width="356" height="458" /><img class="aligncenter size-full wp-image-315" title="trendy_photoshop_40" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_40.jpg" alt="" width="359" height="450" /><img class="aligncenter size-full wp-image-314" title="trendy_photoshop_41" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_41.jpg" alt="" width="360" height="453" /></p>
<h3 style="text-align: left;">Color correct and adjust your color palette!</h3>
<p style="text-align: left;">The only other thing I can really think of to do on the image besides clean it up in various areas is to <strong>adjust the color of Kendra to match my color palette</strong>. To do that I&#8217;ll <strong>use some adjustment layers</strong> on my original Kendra layer (that still has a layer mask on it) The <strong>first type of adjustment layer I use is a curves layer:</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-317" title="trendy_photoshop_43" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_43.jpg" alt="" width="135" height="284" /><img class="aligncenter size-full wp-image-316" title="trendy_photoshop_42" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_42.jpg" alt="" width="491" height="475" /></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-318" title="trendy_photoshop_44" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_44.jpg" alt="" width="500" height="278" /></p>
<p style="text-align: left;">You&#8217;ll also notice there are a few new items showing up here including some of my <strong>dynamic brush creations as well as some repetition of the purple lasers</strong> that I created before. One final thing to do is to <strong>add another adjustment layer</strong> which will add some blue hues to the original photo <strong>(Gradient Map)</strong>:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-321" title="trendy_photoshop_45" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_45.jpg" alt="" width="135" height="277" /></p>
<p style="text-align: left;"><strong>Here&#8217;s the gradient settings I used:</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-320" title="trendy_photoshop_46" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_46.jpg" alt="" width="462" height="484" /></p>
<p style="text-align: left;">Your layers window and image should look something like this now:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-322" title="trendy_photoshop_47" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_47.jpg" alt="" width="213" height="181" /></p>
<p style="text-align: left;">That&#8217;s about it for now. I&#8217;ve gone through and <strong>added some square looking brushes with <a title="Photoshop Brush Dynamics Tutorial" href="http://www.assault.it/adobe-photoshop-brush-dynamics-tutorial/">brush dynamics</a></strong>.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-325" title="trendy_photoshop_49" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_49.jpg" alt="" width="358" height="454" /></p>
<p style="text-align: left;">I also added the name of my brand, <a title="Assault Shirts" href="http://www.assaultshirts.com" target="_blank">Assault</a>, to my image just because I like shamelessly plugging my product after writing these long tutorials. I&#8217;ve <strong>applied the following layer style</strong> to that layer to give it a similar neon look to it as well. <strong>(I&#8217;ve also applied a slight gaussian blur to soften the lettering)</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-323" title="trendy_photoshop_50" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_50.jpg" alt="" width="500" height="380" /></p>
<p style="text-align: left;">Here&#8217;s the final image after cleaning up some of the layers and deleting some unwanted artifacts. I&#8217;ve also re-cropped the image because it felt nicer with a bit more head room for our center piece.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-324" title="trendy_photoshop_51" src="http://www.assault.it/wp-content/uploads/2008/08/trendy_photoshop_51.jpg" alt="" width="500" height="347" /></p>
<h3 style="text-align: left;">Conclusion</h3>
<p style="text-align: left;">I&#8217;ve decided to post as much as I can from this tutorial so that if you knew 80% of what I covered you can at least benefit from my <a title="Custom Photoshop Brushes" href="http://www.assault.it/wp-content/uploads/2008/08/assault_trendy_tutorial1.abr">custom Photoshop brushes</a>, or the <a href="http://www.assault.it/wp-content/uploads/2008/08/assault_lightburst_tutorial.zip">original source psd</a> of the graphic so you can see the actual layer breakdown I used to get to the final image. If you want to see some of the other tutorials I&#8217;ve written that I may have blazed past in this more advanced tutorial you can find links to them below.</p>
<p style="text-align: left;">While this may not be the EXACT process that was followed in our <a href="http://www.hellomuller.com/work/2008/wired.html" target="_blank">original inspirational material</a> this is one of the many ways you could accomplish the same effect very quickly. Here are all of the files and links to my other helpful tutorials.</p>
<ul>
<li><a href="http://www.assault.it/wp-content/uploads/2008/08/assault_lightburst_tutorial.zip">Download the source PSD for this tutorial</a></li>
<li><a href="http://www.assault.it/wp-content/uploads/2008/08/assault_trendy_tutorial1.abr">Download Custom Trendy Photoshop Brushes from this Tutorial</a></li>
<li><a title="Adobe Photoshop Brush Dynamics Tutorial" href="http://www.assault.it/adobe-photoshop-brush-dynamics-tutorial/">Adobe Photoshop Brush Dynamics Tutorial</a></li>
<li><a title="Custom Photoshop Brushes Tutorial" href="http://www.assault.it/creating-your-own-custom-adobe-photoshop-brushes/">Custom Photoshop Brushes Tutorial</a></li>
<li><a title="Photoshop Tutorials" href="http://www.assault.it/tag/tutorial/">Additional Photoshop Tutorials</a></li>
<li><a title="Assault" href="http://www.assaultshirts.com" target="_blank">Assault</a> &#8211; Buy some t-shirts so I can start doing this thing full time!</li>
</ul>
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		<title>Web Graphic Transparency Tutorial &#8211; GIF and PNG</title>
		<link>http://www.assault.it/2008/06/16/web-graphic-transparency-tutorial-gif-png/</link>
		<comments>http://www.assault.it/2008/06/16/web-graphic-transparency-tutorial-gif-png/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 22:31:22 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[gif]]></category>
		<category><![CDATA[gif tutorial]]></category>
		<category><![CDATA[gradual transparency]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[png]]></category>
		<category><![CDATA[png tutorial]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[tutorials]]></category>
		<category><![CDATA[web graphic transparency tutorial]]></category>
		<category><![CDATA[web graphics]]></category>

		<guid isPermaLink="false">http://assaultblog.com/?p=193</guid>
		<description><![CDATA[As far as I know there are only two types of images on the web that support transparency: GIF and PNG. GIF being the one that has been supported the longest is the widest and probably most accepted form of transparency that doesn&#8217;t require and fancy css work or hacks. Transparent PNGs still require either [...]]]></description>
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<p>As far as I know there are only two types of images on the web that support transparency: GIF and PNG. GIF being the one that has been supported the longest is the widest and probably most accepted form of transparency that doesn&#8217;t require and fancy css work or hacks. Transparent PNGs still require either of those two solutions if you want PNG transparency in IE6. I personally prefer to use PNG if I can, but if that&#8217;s the case, you&#8217;re alienating those silly people still using IE6, and your page probably takes forever to load.<span id="more-193"></span></p>
<h3>Introduction to Transparent PNGs and Transparent GIFs</h3>
<p>If you&#8217;re looking for a <strong>good example of transparent GIFs</strong> on a non-repeating background look no further than on this blog and on <a title="Assault Shirts" href="http://www.assaultshirts.com" target="_blank">Assault Shirts</a>. The logo on the top left is a transparent gif with a light gray matte, and the black image at the bottom is another transparent GIF with a light gray matte. Both are low in file size and it&#8217;s almost impossible to tell that it&#8217;s a transparent GIF.</p>
<p>Now, I could have used PNG and it may have looked smoother, but the file would be about four times as large&#8211;and I&#8217;d have to have some special CSS and a unique identifier for the image so that IE6 would properly display the transparency. The other issue is that the <strong>PNG has to be 24 bits</strong> and that means it&#8217;s going to be <strong>HUGE in file size</strong>. Images as large as the ones on the Assault homepage need to be small for those days we get <a title="Shirt.Woot" href="http://shirt.woot.com" target="_blank">WOOTed</a> and are at <strong>risk of crashing our server</strong>. They also need to be small so that all those people still on dial up (who are still potential customers) don&#8217;t go running for the hills when a page doesn&#8217;t load right away.</p>
<h3>Transparency in Action</h3>
<p>Here&#8217;s an example of a transparent PNG and a transparent GIF as you can see the PNG looks much better as it&#8217;s quite clear that the semi-transparent parts of the GIF look flat because they have the light gray matte behind them as opposed to the PNG version because it supports gradual transparency unlike GIF.</p>
<h4><span style="color: #ff0000;">28kb GIF</span></h4>
<p><img class="alignnone size-full wp-image-195" title="Gif Transparency Example" src="http://www.assault.it/wp-content/uploads/2008/06/gif_transparency_example.gif" alt="Gif Transparency Example" /></p>
<p>You can see where the mask is and where there are transparent parts of the image. There&#8217;s no real gradual transparency like you&#8217;ll see in the PNG. If you have an image that has sharp edges though a GIF will look real good and will be very small in file size unlike the PNG:</p>
<h4><span style="color: #ff0000;">88kb PNG!!</span></h4>
<p><img class="alignnone size-full wp-image-196" title="PNG Transparency Example" src="http://www.assault.it/wp-content/uploads/2008/06/png_transparency_example.png" alt="PNG Transparency Example" /></p>
<p>The PNG looks much better, but is nearly <strong>4x the size</strong>. It&#8217;s the best looking but the trade off besides the size factor is that <strong>it isn&#8217;t supported in all web browsers</strong>. Here are the settings I used for each of these two files when I used the Save for Web &amp; Devices command:</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-194 aligncenter" title="png_vs_gif_settings" src="http://www.assault.it/wp-content/uploads/2008/06/png_vs_gif_settings.jpg" alt="PNG vs. GIF Settings" /></p>
<h3>Downsides to PNG Transparency</h3>
<p style="text-align: left;">I&#8217;m not entirely sure what the non transparency will look like if you don&#8217;t use the <strong>CSS</strong> or <strong>javascript</strong> hack to use PNG transparency in IE6, but I have a feeling it would look something like this:</p>
<p style="text-align: left;"><a href="http://www.assault.it/wp-content/uploads/2008/06/png_example_ie6.png"><img class="alignnone size-full wp-image-197" title="png_example_ie6" src="http://www.assault.it/wp-content/uploads/2008/06/png_example_ie6.png" alt="IE6 PNG Example" /></a></p>
<p style="text-align: left;">You can workaround this shortcoming using some <strong>fancy css</strong>:</p>
<blockquote>
<p><code>img {</code><br />
<code>filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(...);</code><br />
<code>}</code>
</p></blockquote>
<p>or some <strong>fancy javascript</strong>:</p>
<blockquote>
<p><code>img.style.filter = "progid:DXImageTransform.Microsoft.AlphaImageLoader(...)";</code>
</p></blockquote>
<p>Unfortunately, this at times can take awhile to load and effects the overall performance of your webpage. Another downfall is that if you&#8217;re a <a title="W3C" href="http://www.w3.org/" target="_blank">W3C</a> junky, like I am, and want all your code to validate&#8211;it simply won&#8217;t because there&#8217;s no such CSS &#8220;Filter&#8221; class. It was added by Microsoft later.</p>
<p>There are several other pitfalls to this such as not being able to repeat background images that have transparrency, and there are also many other workarounds using javascript that have been developed that you can find over at the <a title="PNG Transparency IE6" href="http://24ways.org/2007/supersleight-transparent-png-in-ie6" target="_blank">24 ways blog post about Transparent PNGs in IE6</a>.</p>
<h3>Conclusion</h3>
<p>On our website we use almost exclusively GIF files because they are so much smaller in file size. If you have large graphics that you need a gradual transparency with then you can use PNGs, but you&#8217;ll have to <strong>add a few lines of invalid CSS</strong> or some <strong>javascript</strong> to get them to show up properly. You&#8217;ll also have to deal with a bit of a <strong>slower loading time</strong>. So make sure to ask yourself what do you really want to sacrifice in order to make your website look good? We found a way to do it with GIFs on <a title="Assault Shirts" href="http://www.assaultshirts.com" target="_blank">Assault Shirts</a>, and I think in the interest of time for you and your users it may be the best answer still until all those slow pokes stop using IE6 and below.</p>
<h3>Other Notes</h3>
<ul>
<li><a title="A list apart transparency article" href="http://www.alistapart.com/stories/pngopacity/" target="_blank">A List Apart has a great article on PNG Transparency that everyone should read</a></li>
<li>Dylan Points out that I forget <strong>8 bit PNGs which can be better than GIF at times, but still suffer from some of the same shortcomings as 24 bit PNGs</strong> which are not supported in IE6 without some significant hacks.</li>
<li>Ralph points out a site I completely forgot about that takes screen captures of your blog in different browsers: <a href="http://www.browsershots.org" target="_blank">Browser Shots</a></li>
<li><a title="Clark Labs" href="http://clarklab.net/" target="_blank">Clark</a> also points out that 8 bit PNGs are better than GIFs and are supported in IE6 &#8211; Not sure if it&#8217;s true, but he sounds like he knows his stuff!</li>
</ul>
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		<title>Adobe Photoshop brush dynamics tutorial</title>
		<link>http://www.assault.it/2008/06/11/adobe-photoshop-brush-dynamics-tutorial/</link>
		<comments>http://www.assault.it/2008/06/11/adobe-photoshop-brush-dynamics-tutorial/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 20:26:10 +0000</pubDate>
		<dc:creator>tim</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[adobe photoshop]]></category>
		<category><![CDATA[brush dynamics]]></category>
		<category><![CDATA[custom photoshop brushes]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[photoshop tutorial]]></category>
		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://assaultblog.com/?p=166</guid>
		<description><![CDATA[Tutorial breaking down how to use brush dynamics simply and effectively.]]></description>
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<p>One of the staples of our t-shirt designs featured at the <a title="Assault Shirts" href="http://www.assaultshirts.com" target="_self">Assault T-Shirts website</a> is the use of randomization and intense brush dynamics. I use plenty of other techniques in conjunction with brush dynamics, but needless to say, if it weren&#8217;t for Adobe&#8217;s incredible dynamics engine, our designs would have taken twice as long to make, and they&#8217;d be only half as tough looking. If you&#8217;d like to learn to create interesting textures, highly dynamic imagery in a short amount of time, or something similiar to what we have done with several of our <a title="Mens T-Shirts" href="http://assaultshirts.com/mens_t_shirts" target="_blank">t-shirts</a>, this tutorial is for you.<span id="more-166"></span></p>
<p><a rel="attachment wp-att-181" href="http://www.assault.it/adobe-photoshop-brush-dynamics-tutorial/blog_h1/"><img class="alignleft size-full wp-image-181" title="Adobe Photoshop Brush Dynamics Tutorial" src="http://www.assault.it/wp-content/uploads/2008/06/blog_h1.jpg" alt="Brush Dynamics Heading" /></a></p>
<h3>Step 1 &#8211; Select a Brush Shape</h3>
<p>The first step to getting brush dynamics going is to either use an existing brush or to create a new Photoshop brush shape based on a selection. For this tutorial we will use a simple star brush and turn it into a dynamically generated brush that changes color/size/format without doing anything other than using the tool as you normally would (by clicking and dragging) Here is what the brush stroke looks like by default when clicking and dragging</p>
<p><img class="aligncenter size-full wp-image-167" title="Brush Dynamics Normal Star Brush" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_1.jpg" alt="An example of a normal brush stroke with the star brush" width="500" height="119" /></p>
<p>As you can see the brush is evenly spaced out and has no dynamics assigned to it whatsoever. If you&#8217;re using <strong>Adobe Photoshop CS3</strong> then your brush dynamics are located on the brush window which you can view by going to <strong>Window&gt;Brushes</strong> or by hitting the <strong>F5</strong> key. Click on the label &#8220;<strong>Brush Tip Shape</strong>&#8221; to bring up the brush dynamics window. Here is what my current brush dynamics window looks like by default:</p>
<p><a href="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_2.jpg"><img class="aligncenter size-full wp-image-168" title="Brush Dynamics Photoshop Window" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_2.jpg" alt="Brush Dynamics Photoshop Window" width="361" height="476" /></a></p>
<h3>Step 2 &#8211; Shape Dynamics</h3>
<p>Here&#8217;s where all the magic happens&#8230; In each different window there are settings for you to tweak and play with to get the desired scatter amount as well as variations in <strong>opacity</strong>, <strong>colors</strong>, (foreground and background) <strong>brightness</strong>, <strong>scaling</strong>, <strong>flow</strong>, and <strong>hue/saturation</strong>. Here&#8217;s a shot of my settings with just the shape dynamics turned on and the result that comes out of it:</p>
<p><img class="aligncenter size-full wp-image-169" title="Brush Stroke Dynamics" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_3.jpg" alt="Brush Stroke Dynamics" width="500" height="284" /></p>
<h3>Step 3 &#8211; Select a Brush Shape</h3>
<p>If you want to scatter the stars a bit you can adjust the <strong>scatter dynamics</strong> by checking off the box and playing with the settings in that area. Here are my settings from that and their results:</p>
<p><img class="aligncenter size-full wp-image-170" title="Photoshop Brush Stroke and Scattering Dynamics" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_4.jpg" alt="Photoshop Brush Stroke and Scattering Dynamics" width="500" height="284" /></p>
<h3>Step 4 &#8211; Color Dynamics</h3>
<p>If you want to vary the color of the brush you can do this by <strong>adjusting your foreground/background colors</strong> and then you can adjust the <strong>color dynamics</strong>. Here are my results with that:</p>
<p><img class="aligncenter size-full wp-image-172" title="Adobe Photoshop Color Brush Dynamics" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_51.jpg" alt="Adobe Photoshop Color Brush Dynamics" width="500" height="202" /></p>
<h3>Step 5 &#8211; Dual Brushes</h3>
<p>My final brush dynamic that I like to use alot is the <strong>dual brush</strong> dynamic which combines the use of two brushes as if they are being used two at a time (with a layer mode specified by you) Think of it as using a marker and a paintbrush in the same hand like when you were a little kid. I&#8217;ve selected the sparkle brush and adjusted the settings on that brush to give my brush a light textured look:</p>
<p><img class="aligncenter size-full wp-image-173" title="Dual Brush Dynamics in Photoshop" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_6.jpg" alt="Dual Brush Dynamics in Photoshop" width="500" height="251" /></p>
<p>My brush is begining to look alot like the <a title="Barack Obama" href="http://www.barackobama.com" target="_blank">Barack Obama</a> website branding at this point, and it only took me a few minutes of experimenting with the settings to get an effect that used to take ages to complete. (You won&#8217;t find anything like this in illustrator&#8211;as of now at least)</p>
<h3>Step 6 &#8211; Save Brush Preset</h3>
<p>The only thing left to do now is to <strong>create a new preset</strong> for your brush and by clicking on the create new button on the brush window.</p>
<p><img class="aligncenter size-medium wp-image-174" title="Save New Photoshop Brush Preset Button" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_7-300x184.jpg" alt="Save New Photoshop Brush Preset Button" width="300" height="184" /></p>
<h3>Conclusion</h3>
<p>This is just meant to be an introduction to <strong>brush dynamics</strong>. There are limitless possibilities to what you can do with <strong>brush dynamics</strong> including using it to create randomized variations of logos like I did with the <a title="Lex and Terry T-Shirt Designs" href="http://www.lexandterry.com/Store/Products/Shirts/Girl-s-Assault-Shirt.aspx?ProducttypeID=101" target="_blank">Lex &amp; Terry T-Shirt designs</a> as well as on the <a title="Skull Spartan Warrior T-Shirt" href="http://www.assaultshirts.com/dead-spartan-warrior.html" target="_blank">Skull Spartan Warrior Shirt</a>. There are also other methods of dynamics that you can use such as <strong>texture</strong>, <strong>opacity</strong>, and <strong>flow</strong>. (Opacity and Flow are covered in the &#8220;<strong>Other Dynamics</strong>&#8221; Section of the Brush Window)</p>
<p><img class="aligncenter size-full wp-image-182" title="Brush Dynamics Example" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_ex1.jpg" alt="Brush Dynamics Example" /></p>
<p><img class="aligncenter size-full wp-image-183" title="Brush and Color Dynamics in Photoshop Example Two" src="http://www.assault.it/wp-content/uploads/2008/06/brush_dynamics_ex2.jpg" alt="Brush and Color Dynamics in Photoshop Example Two" /></p>
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