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Posts Tagged ‘chuck norris’

Where to turn when designing from nothing? How about “cool”?

I almost quit the idea of starting my own clothing line altogether when I first started out because I literally didn’t know what to design. What could I put on my t-shirts? No one likes a shirt with just a logo on it–unless you’re Nike. I didn’t like semi-offensive parody shirts. I couldn’t use band names. I couldn’t afford any sort of licensing to use comic book superheroes. Essentially I was left with NOTHING.

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