Between his time as a possible contender for single man of the year, and posing for various Chicago magazines, Shawn Hilgart is doing what a lot of our visitors to Assault.it are doing–listening to music, designing websites for bands and clothing lines, and laying down code for Chicago idea house, We Cant Stop Thinking.

In the past, he’s done work for Friends Or Enemies, Fall Out Boy, Clandestine Industries, Empires, The Academy Is…, Q101, Plain White T’s, Boys Like Girls, Warner Brothers, and Patagonia. We Cant Stop Thinking recently launched The Music Trust, a collective of high profile DJs and artists.

Assault.it: How’d you get started in actionscript and php?

Shawn Hilgart: I got started with actionscript after being a designer at a small shop in the suburbs of Chicago, and being required to use it for projects. I got into php when I got thrown into a fire learning it when I started developing the friendsorenemies.com online community.

What are your major responsibilities at We Cant Stop Thinking?

There are so many – where do I even start? I guess day to day I am programming about 5-6 hours of the day, and the rest of the day is managing clients, making sure everyone gets paid on time, trying to improve our process, project managing. You name the job, I’m probably doing it.

Is WCST ahead of the times a bit when it comes to interactive design? (My last job used to basically just plop PSDs of designs in front of us and say build it with absolutely no specs or functionality documents of any kind – have you ever had that happen?)

I would like to think we have a pretty good process here. I think the scope of the projects you do really affects the process. When we first started it was trial by fire – my partner Nick would design something, I would slice and code it up. Now we have different phases. We research the competition, do information architecture, wireframes, and then design. Once you get a psd, you also get nice IA docs to back up that design. Having IA really helps. It allows you to see all the paths a user can take spelled out in a clear form. Another benefit of this process is the whole team gets all this time to think about how to make the project better for the user through each phase. Of course we’re not perfect, and some projects just need to get done. Then I get a PSD just put into my drop box and the real fun begins.

When it comes to breaking down something you’ve seen to try and recreate it yourself in actionscript, what’s the process?  (I know this is old, but this site is one I always use as a benchmark for design and you replicated it: http://www.iamalwayshungry.com/VERS7/)

First off, that site is amazing, I remember first seeing it and being taken back by how smooth it ran. Over the last 2 years I’ve developed a collection of home grown classes that I have been using to put together my flash sites. So when it comes to breaking down a site I first think about what chunks of code I have laying around that are similar. So in this case I think of different navigations I have done, and if I have any drag-and-drop or image tiling libraries. If I don’t have something around,I will start to craft a specific library for that task. I try and code everything in reusable classes if possible. Once I have all the parts I just start to combine them into a way that works. I think replicating a site is much easier than creating a new one – you can have the perfect block of code, but when clients start to make changes it can get really scrambled. All of a sudden your vision for that code is destroyed. On another note I have never been much one for swf decompilers, just copy and pasting code. That won’t really teach you the lessons of going through the process in your head.

I saw you’ve done some work with Empires, one of my favorite local bands. Can you describe what other kind of work you’ve done as it relates to the music business?

I really started out developing when E-cards were huge – every band wanted an E-card, and every label wanted to pay for one. So that’s kinda where I started getting some flash skills animating and pulling all these external content feeds. My partner Nick played in bands when he was younger,and we both have friends in bands so it just came naturally to be in that industry. We don’t do so much music stuff anymore. Just here and there, normally to help out a friend.

What’s been the most challenging piece of actionscript/php you’ve put together in terms of complexity?

I built this touchscreen wall out of a projector, IR leds, and some cameras, so this was electrical wiring nad coding. It was fun. I haven’t taken it out in a while but it was complex in terms of logic and execution. The code was all in as3 and it could turn any surface into a touch surface which was pretty rad.

What piece of your work are you most proud of that people may not even know you worked on?

I worked on this piece for Patagonia called “the footprint.” It was this complicated flash piece that mapped out all the places your clothing travelled before it got to your door. It got tons of press and won a couple awards. It was a great team to work with and I ended up laying down close to 95% of the code for the original.

There was a time when I thought flash was the glue between the web and television becoming a completely interactive experience when it came to UI and architecture of websites and mobile devices in general. It seems, though, that since JQuery became so popular, this may never happen. Do you see interactive and motion graphics ultimately overtaking the static html/js/jquery-based world anytime in the future?

I will be careful with my words here as to not start a flash vs. html5 fanboy riot. I don’t think html5 will inch out the demand for flash. I think html5 is coming to do the same tasks that flash pioneered 4 years ago when video on the web really started exploding. We could always play video without flash in html – you may recall the object tag that let you play quicktimes, right? So while the html 5 spec is getting ironed out, the problem I see is, it’s not a browser plugin, but rather part of the browser. So if html 5 can do what flash can do currently, what will flash be up to in 5-10 years before we see html 6? I think Adobe’s ability to push a new plugin version to users lets them move quickly on new tech, and html will once again be stuck catching up.

I’ve heard Steve Jobs called Adobe lazy–is it Adobe or Apple that’s the real culprit behind why we can’t get really any sort of flash on our iPhones? Do you think Flash will ever make it’s way onto the iPhone?

I don’t think flash will make it on to the iPhone or iPad. I think that Adobe and Apple each have their own agendas right now, and I believe that will hurt designer/developer loyalties to Apple. Adobe certainly has its work cut out for them but with cs5 being able to compile to iPhone apps, I think the concern over flash being on the actual device doesn’t concern me as much.

I’ve always said that Macromedia Flash was like Skynet–as soon as someone finds a way to exploit it, we’re all fucked because it seems to be installed on everything. Is there any validity to that?

I am sure there is some validity to those claims, but slightly exaggerated. There are so many variables that go into making a piece of software and one that runs in multiple browsers across multiple operating systems with very little system requirements. Also your plugin can only be as secure as the OS it runs on.

Vampires or zombies?

Zombies. Giving blood doesn’t sound as bad as having my brains eaten.

What’s one place you go for inspiration besides the internet?

I listen to music all the time and walk everywhere. It gives me tons of time to think and come up with ideas.

Are there any websites you visit on a regular basis within the design/development community?

I keep up with my flash news on theflashblog.com. I also read this blog called yewknee.com, it’s great for Friday videos and design/html/ajax stuff. Also a whole mess of gadget and tech blogs.

Are you working on anything major right now that you’d like to share?

I can tell you I have been working on the same project for months now, so it’s big one. It will be one of the most complex builds I have got the chance to lead and is using just about every scripting language out there. But that’s all I can really say!

Before I launch into my whole schpiel here and start foaming at the mouth, let me say one thing: I don’t hate zombies. As a younger man, I hated many things, but now that I’ve grown up and mellowed out, I try to save emotions of that intensity for truly deserving targets (like Sarah Palin). But I do have a zombie problem: I don’t “get” the appeal. Zombies are slow, dim-witted creatures whose only reason for continued existence is their hunger for brains. I decided to address this topic at length here for two reasons: 1) People love zombies; over the past decade, more books, movies, and songs have been devoted to zombies than any other monster. Their popularity has already gone through the proverbial roof, exited the Earth’s stratosphere, and lifted God’s skirt in Heaven. Zombies are huge. 2) I’m a world famous internet blogger, and people want to know what I think about absolutely everything.

Now: in the interest of fairness, I’ve invited our friends at two separate zombie t-shirt companies to represent a pro-zombie stance. I suckered them into doing this by asking if they would answer “a few general questions about zombie culture” and then springing hyper-specific zombie vs. vampire hypotheticals on them. This is called “getting a scoop.” The fine fellows in question are Django from ShopZombie and Jason from Zombie Liquorice, and I strongly urge you to check out their sites and spend some cash – we may not see eye-to-eye about the undead, but they both have some very fine merchandise that will make your wiener tingle in a most pleasant fashion. But before we hear from them, I’mma let myself finish explaining why I don’t like zombies.

First, there’s the “slow and stupid” factor. Zombies are dumb, lumbering beasts; the average zombie moves slower than Jason Vorhees on ‘Ludes. I’ve been a dedicated pack-a-day smoker for just under a decade; when we ran the mile in high school, I never finished in less than fifteen minutes. But even I, Oswald Fucking Hobbes, could out-run a zombie. I could probably also overpower one in a fight, despite whatever enhanced strength he might possess, because I’m a nimble ninja where it counts: in my mind. I would confuse the shit out of a zombie. Also: zombies are undead. That means they’ve already been killed once, most likely by a zombie. So: if you’re dumb enough to be killed by a zombie (which we’ve already established would make you pretty fucking dumb), and you then become a zombie (which kills another couple thousand brain cells), are you really gonna argue that you stand a chance against a super-genius such as myself? I don’t think so, cabron. But my biggest problem with zombies is their utter lack of personality. If I find myself in a fight to the death, I want to face a combatant with some spark, somebody that can trade witty one-liners with me and get personally invested in the outcome of the battle. We’ve already established I can out-run and out-think a zombie; the only thing that might convince me to stay and fight would be a compelling, charismatic persona, which is something that zombies simply cannot offer.

Those are the reasons I don’t fear zombies. Take those reasons and multiply them by a thousand and you’ll understand why I won’t spend two hours watching a movie about zombies. I don’t need entertainment to try and make boring things interesting;  I want entertainment featuring subject matter that’s already entertaining. I’m too busy being world-famous to watch movies about boring crap that wouldn’t scare me in real life. This may seem like a stupid argument to you, but your face seems stupid to me. So let’s call it a draw and hear from some real zombie experts, who will provide us with information that is interesting but, unfortunately, factually incorrect. I’ll point out the inconsistencies in italics when need be.

What is it about zombies that people find so appealing?

"I Love Brains" tee from Shop Zombie

Django: Pirates, zombies, bacon, Pet Rocks… All of these things have tugged the collective coattail of consumers at some point. It’s always a mystery to me how these things rise in popularity. I think that a pile of good, exciting zombie movies (28 Days Later, Dawn of the Dead remake, etc) catapulted zombies into the modern public’s eye.

Jason: I cannot speak for everyone, but what makes zombies so appealing to me is they are very anti-hero.  They will never be featured in a shitty teenage love drama and will never be romanticized.  They are incorruptible and never disappoint.  If you love horror or gore, you must love zombies. (Well, that’s not true, and I can disprove it easily: I love horror AND gore, and zombies do absolutely nothing for me.)

Zombies seem incredibly easy to defeat. Am I wrong about this? If so, why?

Django: Somehow, it seems that only the stupidest people survive the initial zombie attacks. The hardest part about defeating zombies is that they have sheer numbers, and if they can get close to you, you’re suddenly in a VERY dangerous situation. (I believe I already refuted this pretty satisfactorily above. But, in regards to numbers, so what? The zombies aren’t able to organize themselves in any way, so they’d just be stumbling around like a bunch of drunken hobos.)

Jason: Zombies can seem incredibly easy to defeat.  This is their strength.  What they lack in defensive awareness they more than make up for in aggressive numbers.  Not to mention the fact that their numbers keep replenishing after every fresh kill, bite or even scratch. (So you’re telling me that zombies’ obvious stupidity and clumsiness comprise some kind of secret strength? That’s blatant nonsense. See above for my thoughts about zombies’ strength in numbers…or lack thereof.)

Honestly, in a zombie vs. vampire fight (fair), who would win? What if the fight wasn’t governed by traditional codes of honor?

Django: Well, if the vampire was dumb enough to bite the zombie, it would turn INTO a zombie, right? So I dunno. Does that count as a win for the zombie? (No. Vampires aren’t dumb – this isn’t some Team Edward shit, I’m talkin’ Bram Stoker style. Dracula wouldn’t bite a zombie, he’d use his super strength to snap that motherfucker in half.)

"Twilight" by Zombie Liquorice

Jason: We actually did a shirt based on this age-old battle.  The Zombie will always win, mainly because he is not thinking about high school girls or when the sun is about to rise.  More often than not, the zombie is only interested in one thing: brains.  That, coupled with his inability to feel any pain and the fact that he is undead, really ensures victory.  Not to mention that there is probably a horde of zombies just around the corner waiting to mop up whatever is left.  For this very reason there could never be a fair zombie vs. vampire fight – no code of honor could ever be enforced. The ref would promptly be eaten as well unfortunately. (Jason brings up some interesting points, but fails to play by the rules of the hypothetical and thus voids his own answers. One zombie, one vampire. If a zombie needs an entire horde of his undead buddies to come and get his back, he’s not fit to even get in the ring.)

If zombies eat so much brain, why don’t they ever get smarter? Brain seems like the textbook definition of “brain food.”

Django: Same reason that eating carrots doesn’t turn you into a carrot. (That would be a valid point if I had asked why zombies don’t turn into brains. Nice try. I eat carrots because they taste good and they improve my vision. I assume that zombies have a similar reason for feasting exclusively on human brains, and I doubt it’s the taste.)

Jason: Let me explain it this way: “I eat really lean, muscular meat, but I am still fat… What gives?”  You see what I did there – clever, eh? (Yeah, about as clever as a zombie attempting algebra. If you just ate lean, muscular meat – if that was literally the ONLY thing in your diet – you probably wouldn’t be fat. And since zombies eat nothing but brains, they shouldn’t be so stupid. Who’s clever now, Jason?)

Vampires were the ultimate monsters for ages, mostly due to the wealth of artistically legitimate movies and books devoted to them. Is it possible that zombies’ cultural cachet will recede in the future if somebody like Stephanie Meyers writes a teen romance novel featuring a really sensitive zombie who refuses to eat brains, thus sparking a trend of emasculated zombies in popular culture? Would this make you angry?

Django: If someone tried this shit right now, there would be gigantic backlash against them. It would be a massive fail. It would be hard to pull this off. Vampires really have no down side. They can’t go out in the sunlight, sure, but they don’t age, they’re strong, they’re sexy. Zombies are rotting. They eat brains. They are dumb as hell. You’d have to bastardize zombies pretty good before they appealed to young girls. (“Zombies are rotting. They eat brains. They are dumb as hell.” This is the guy DEFENDING zombies, ladies and gentlemen. I must say, though, I agree on all counts. This makes me wonder if I don’t like zombies because I am, in fact, a young girl.)

Official Assault Zombie T-Shirt

Jason: Would this make me angry? Not so much anger, but more white hot loathing.  However, I know this will never happen, as I have already said that what makes zombies so cool is that they must all act a certain way to be classified as zombies.  If someone ever tried to break this mold or screw around with how zombies operate, the amount of book burnings that would take place would put another, bigger hole in the ozone. And no one wants that, right?  Zombies are here to stay; now lets just learn to love it. (I’m sure people felt the same way about vampires before Anne Rice and that crazy Mormon were so successful at making them seem sensitive. Not only do I refuse to love your precious zombies, I’m now actively rooting for someone to ruin their appeal by pussifying every even mildly cool thing about them.)

So, there you have it. This study effectively concludes that zombies are lame, vampires are better, and I am (obviously) best. I’d like to thank Jason and Django again for participating in my little study, and if you don’t go buy some product from them (here and here) you’re gonna have a zombie Oswald Hobbes at your door demanding fresh skullmeat. So get out your credit card, and check out our very own store here at Assault where we feature a pretty rad zombie shirt. And if anybody wants to collaborate on a film script about sensitive zombies, email me at oswald@assaultinc.com. I’ve got a lot of good ideas.

Almost two months ago, Assault had the honor of being reviewed by Buy-Tees.net.  After reading what came from that review, I felt compelled to dig in on the mind of Paul, co-owner and main contributor at Buy Tees.  I was very impressed with both the writing style and in-depth review of the art itself, rather than just a bland t-shirt review.  If you aren’t familiar with their site, I recommend you BEG Paul to check your stuff out; he has this uncanny ability to actually tell you things about your work that you may not have known.

I had the honor of interviewing him to try and get a little insight into what drives him, enjoy!

First and foremost, what is buy-tees.net?

Hmm… well I suppose the clue is in the name heh. It’s a t-shirt reviews blog first and foremost–although it’s probably not quite like any other you’ve read. I do have a tendency to quote the world and his wife and just about every homespun philosophy imaginable when I get cracking on a review. I am probably what you’d call a ‘natural blogger’ – I’m from a creative background in both the fine arts and literature and so I suppose it made sense to hone my abilities by venturing into blogging. It just so happens that I use the excuse of t-shirt reviews to express my opinions to the world.

What drove you to start it?

There are two answers to this. The first was simply to promote a few of my own t-shirt designs, way back when I’d decided to set up my own independent t-shirt label, I was sick of the enormous profits and poor service that many major print-on-demand sites were offering and so I thought I’d have a bash. Promoting the label was a total nightmare, besides which the overall costs of setting up a label were beyond my reach at the time and so I thought a blog would save on marketing costs and be a good way of drumming up business. The second reason came along within a week or two of blogging. Essentially, I found that a lot of other designers were in the same proverbial boat – vis-a-vis they also hadn’t two pennies to rub together and needed quality sources of promotion and marketing without the extortionate expense of traditional advertising such as Adwords or hiring an SEO expert. So I filled the gap, featuring designers’ work in return for a back link to the blog.

I know buy-tees.net is made up of yourself and another silent partner; is there anyone else that is part of the team?  Do you ever have guest posts and if so, how do you go about selecting the individual?

Short answer no – I have had offers – although for the main part they’re rather self-promotional in the main. I’m not exactly an objective reviewer myself, I am however an artist and so I know when I see something conceptually or visually superior and that always urges me on when it comes to deconstructing the mindset or ethos of a brand/designer. I’m also not ‘in it for the money’ as they say – I make a few dollars from the odd banner now and again but it doesn’t even cover hosting most of the time.

I have always enjoyed the company of artists, whatever medium they may choose to specialize in – it just so happens that I believe t-shirt design has until recently been treated as a rather lowly distant cousin of say illustration or graphic design and thought it’d be rather satisfying both personally and for the arts community at large if someone could give this niche a boost.

My partner helps out with some administration of the site from time to time and we discuss our reactions to designers’ work, we like to bounce ideas off of each other and see if there’s anything more I can add to the review than the usual ‘pic and click’ offerings out there.

How did you go about setting up your site, and what tips/suggestions can you give to others?

In truth I’d say exactly the same thing now as I always have, if you enjoy what you do, if you take pride in your work, if you can offer something truly original in whatever form the world will slowly rub its eyes, stand up and take notice of what you’re doing. There are plenty of options out there for marketing but I’m not the best person to ask, I am not a marketing expert, I simply enjoy being creative and sharing the results.

I designed the blog myself, I suppose I could revamp it but ‘if it ain’t broke why fix it?’ There are plenty of gorgeous looking sites out there with very little to say or offer, no matter what niche they cover, it’s funny how people make a distinction between the online and offline world.

Salespeople annoy me, they are for the most part impatient, desperate to sell their wares and rarely listen to their prospects views and opinions. I’ve actually worked for a few major companies in a marketing capacity (many of whom probably rather I hadn’t) and they all seemed to make the same common mistake, forgetting that the public consists of millions of individuals, each with their own way of seeing and doing things. The only thing I have learned about marketing this last year is that excitement is infectious, if you can share the thrill of what you do then others will want to as well.

What sets buy-tees.net apart from the many other resource sites/blogs out there?

When I first set up Buy Tees almost every t-shirt reviews blog out there knocked out posts with a title, a photo, a price and a link. They may not like to admit it but I’ve seen a lot of those very same blogs turn my way, almost all of them will now,  at some point or other, wax lyrical about a designer or label. I am of the opinion that if you can’t pour your heart and soul into what you do why bother?

I have received so many emails from designers thanking me for helping them reach the next level of success, for saving a brand, even reinventing one that I can’t keep track anymore. I suppose the biggest difference, without wanting to sound arrogant, is me. I am different, I am an artist and I need constant sources of inspiration and so it’s a two-way street, creative people contact me, ask for my opinion or help and I, for the main part, am glad to help. You could call it a calling, or perhaps that’s a little over dramatic, but it certainly adds something special to my life.

You appear to get very personally involved in each of your reviews.  What approach do you take when reviewing a brand or particular shirt?

I can’t say there’s a formula, I’ve always been good at ‘reading people’, I don’t mean I am some kind of psychic, I don’t tell fortunes or read tarot, I just understand basic human motivation, especially when it comes to creative outlets such as t-shirt design. It’s as if I sit down and look at a body of work and imagine I have created the tees in front of me, then I work out why, where the inspiration came from, and how well it has been conceptually resolved.

I do have a habit of making up my own layman’s terms for things and this I’d call ‘logical progression’. You take things, no matter what they are, one step at a time, a creative mind follows a pattern, built up over years of experience, interactions, events, actions. If you for instance had been a backpacker for the last decade I’d expect a lot of cultural reference in anything you did, an openness to new experiences, an understanding of geo-political and historical boundaries, a longing for freedom, a zest for adventure. That would show in any creative outlet you pursued. I suppose I’ve specialized in ‘what makes people tick’ and try to connect with them personally through my opinions of their work.

Being creative is rewarding, connecting with other creative minds is probably as exciting as it gets for me.

I am very impressed with your writing form and style; do you have a background in literature?

Thanks, I have to admit I do get quite a bit of praise for my writing style which even now surprises me. I write the way I talk, which yes, must be exhausting for everyone involved. My mother was an English teacher, she taught me to read and write within the first few months of my life.

I’m the guy at the party at the end of the night, when you’re trying to get everyone to go home, who just won’t shut up.

I did write a screenplay once, it was almost accepted by Fox Searchlight in the mid 90s, they decided against it in the end saying it was too hot to handle, imagine The Matrix with more body parts and you’re half way there. I actually trained in conceptual arts at college, don’t ask, it’s all twaddle, but the tutors did force us to justify everything we created, however absurd the reasoning, and so I got into the habit of deconstructing everything and everyone around me until I felt I was about to burst – hence the outpouring of opinion at the slightest opportunity.

Are you involved in any other sites other than buy-tees?  If so, what?

Yes, I’m an artist, you can visit my site at http://paulbaines.co.uk – there’s also my arts blog at http://paulbaines.co.uk/category/blog where I review other contemporary artists. I’ve recently been approached by a major arts publisher who wants to feature my designs in a student textbook for illustrators which quite surprised me as I’d never considered I was an illustrator – but there you go.

I work on rather a large scale, at the moment I’m offering digital prints up to 44″ x 55″ in size however I’m in the midst of creating my own silk screen print studio and will be hand printing limited edition signed and numbered A1 prints by the end of summer if all goes well. It’s hard to explain my work, you will probably either love it or hate it. I have a few ties with the UK graffiti movement, I’m also hoping to have a few outlets and galleries selling my work by the end of the year.

Where do you see buy-tees heading from here?

Who knows? I was recently offered a very tidy sum for the blog, a major t-shirt producer wanted to buy it, and keep it as an archive which was very tempting and rather flattering. However I’d had so much feedback asking that I continue I didn’t have the heart to sell up. So what does the future hold? I really couldn’t say, perhaps it’s time for a t-shirt book? In the long term if the art career really takes off I will have to find a worthy successor, if not I will probably continue to review t-shirts until I drop. Either way it will be an exciting ride!