Video: Dale Earnhardt Jr. Jr. – Nothing But Our Love
What is it that gets our gears of interest cranking? What is that magical quality that attracts us to a new artist, convinces us to stop emailing each other extreme ballsack injury videos and actually pay attention to something foreign and possibly awesome? There’s no simple answer for that; much like mating rituals, it’s different for everyone. For me, it’s often all in the name. I get emails about new bands all the time and I can usually tell, just from the subject line, whether I want to listen or if maybe I’d prefer to open my wrists with a rusty nail dipped in canceraids. But sometimes, and this is rare, I get an email about a band and I just say “Fuck it, I’m posting that, I don’t care.” I haven’t even watched this video. But the band is called Dale Earnhardt Jr. Jr. Check it out:
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This video is better than inception.
If one’s goal is to find and share underheard, enjoyable music, a strategy based on how post-modern a band’s name sounds seems pretty ridiculous. And yet it totally works here.