Cameesa: Crowd Funding the t-shirt industry

It’s not very often that you get to find websites that are brand new to the market and that are actually trying a totally different approach to business. Recently, we somehow managed to get in contact with the great people at Cameesa, a new, possibly better than Threadless style social website that gets the crowd involved in getting their favorite shirts printed by providing the actual support for the prints.

Signing up and getting a profile setup is quick and painless. After logging in you can cruise through the designs and choose to “support” certain shirt designs that you like by pledging a dollar amount towards that shirt. Best part is for those of you who don ‘t do t-shirt design is that if the shirt you support gets picked then you get one sent to you AND you get a portion of the profit!

Are you a starving t-shirt designer like us? Then submit some of your work and reap the benefits if your shirt is picked for printing!

I’ve become a real fan of sites like this, as well as sites like Rumplo, and Please Dress Me, but more so I’m a fan of the business model. Being able to have the community rally around the designs they like best is like a guaranteed product that will sell. Throw in the fact that people are willing to wear just about anything on a t-shirt and you’ve got yourself a surefire way to make money. The real genius in what Cameesa is doing though is that the community is also funding the designs and sharing the profits. For the little guys like Assault, every penny counts. This seems like a great way to expedite the up front cost of printing shirts. (even if people have pledged to buy them) We know better than anyone that sometimes people just don’t buy the things even when they like them.

I think a site like Cameesa opens the doors to designers who may have tastes more like myself. Same goes for the great work that comes out of Design By Humans. As of recent Threadless seems to print more and more of the same style of shirt rather than branching out and allowing for a more diverse audience to get involved. Is Cameesa the answer to what we’ve been looking for in an apparel design community website that isn’t Threadless? I think it’s got a great shot.

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About the Author

Tim is the co-owner of Assault, and tends to think he can party twice as hard as anyone. Follow him on twitter @assault

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