People want to know: What is Assault?
Saw this great post at IttyBiz and decided to fill out their quick survey in case anyone doesn’t know what Assault is all about.
What’s your game? What do you do?
Assault is currently a t-shirt company that has plans to branch out and become a complete apparel line over the course of the next two years. We have 13 designs that we print on American Apparel t-shirts, and we have done 2 custom t-shirt designs for the Lex & Terry show. We’re currently looking for new opportunities in the custom t-shirt/merch market whether it be bands, radio stations, or sports teams.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
We do it to meet famous people–to earn money–to get chicks–pick your favorite. More importantly, we’re t-shirt snobs who can’t stand most of the designs that most online t-shirt companies have, and we have a unique design style that we think others appreciate as well. We’re doing a service to you–our shirts get you laid, though as of yet there’s no official proof.
Who are your customers? What kind of people would need or want what you offer?
Our customers range from 15 year old skateboarders all the way up to 40 year old parents with green hair. The people who’d need or want what we offer would be in bands, skateboarders, snow boarders, bikers, or anyone who likes wearing t-shirts, but doesn’t want to wear one of those gimmicky shirts that says, “Barack is my homeboy”, or has some strange illustration that looks like it came out of a children’s book.
What’s your marketing USP? Why should I buy from you instead of the other losers?
Our shirts are printed on the best of the best, in America, and you won’t see anyone else who has them. Unlike all the other small t-shirt design companies out there, our shirts don’t have our brand name splattered all over them, and we don’t charge $40.00 for a shirt. If you can buy a case of Old Style on Friday night, you can buy one of our shirts instead and we guarantee it will do you better with the ladies +24 beers in your stomach.
Our shirts don’t have some silly offensive slogan on them either with a design that was done in two seconds like our competitors. Some of them have ambiguous, yet powerful political messages, and some of them have unique humorous undertones. More importantly, there’s something there for everyone.
What’s next for you? What’s the big plan?
The next big step for us is to get our products expanded to more than just t-shirts, and also to get our stuff worn by some of the hottest up and coming bands in the punk rock, or independant music scene. We love doing custom t-shirt designs for high end clients who need more than a t-shirt that gets shot out of t-shirt cannon. (Thanks for that quote Terry)
We’d like to have a premium brand of our shirts, as well as a line of clothing that you can find in stores like Hot Topic, The Alley, Nordstrom’s, or even Macy’s. Our goal is to branch out from clothing, and to move into other avenue’s such as Jackets, Snowboards, Skateboards, Sport Team equipment, and anywhere else we can.
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About the Author
Tim is the co-owner of Assault, and tends to think he can party twice as hard as anyone. Follow him on twitter @assault Email this Author | All posts by tim
i think mr. kaplowitz would appreciate the ’40 yrs old’ part. good job.
This company is great! I just got their new phoenix shirt and the design is sweet. These guys know what they’re doing!